eBay
GARAN labels for eBay
eBay gives you a report of your active listings that carries the custom label (SKU) and, when set, the Brand item specific. Add the guarantee duration and generate all labels in a batch.
Last updated July 28, 2026
Export active listings from Seller Hub
Use the reports in Seller Hub, or the File Exchange flat-file export.
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Open Seller Hub and go to Listings → Active.
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Use Download, or Reports, to produce a report of your active listings.
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Alternatively enable File Exchange and download the active-listings report as a CSV.
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Open the file in a spreadsheet.
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Keep the Custom label (SKU) and Brand columns and add a duration column.
Match the columns to duration, brand and model
eBay holds the brand as an item specific and a custom label per listing. You add the guarantee duration.
| GARAN column | Where it comes from |
|---|---|
| duration | Not an eBay field. Add a "duration" column with the guaranteed years per product (typed in or from your master data). |
| brand | The Brand item specific. Rename this column to "brand". |
| model | The custom label (SKU) or the manufacturer part number (MPN). Rename it to "model". |
Good to know
- According to a Händlerbund survey (February 2026), eBay has acknowledged the topic but has no concrete implementation plan yet and will inform sellers as implementation approaches. Until then, add the label to the listing photos and the item description, so you are ready for the 27 September 2026 deadline.
- The Brand item specific must be filled in for it to appear in the report; otherwise add it in the spreadsheet.
- File Exchange must be enabled on the account to use the flat-file reports.
- Only products with a guarantee of more than two years need a GARAN label.
Where the label goes on the marketplace
eBay item specifics do not show images. Add the generated label into the listing photos and, if you like, the item description so it appears alongside the listing.
The CSV the generator expects
The generator reads a plain three-column file. Whatever your shop exports, the goal is a table with these columns.
- Three columns named duration, brand and model.
- A header row is optional. With one, the column order does not matter and any extra columns are ignored.
- Comma or semicolon separated, so German spreadsheet exports work as is.
- Guarantee duration greater than two years, whole or half years (for example 3 or 4.5, dot or comma).
- UTF-8 encoded, up to 500 rows per file.
| duration | brand | model |
|---|---|---|
| 5 | ACME | X-100 |
| 2.5 | Gizmo | Y-200 |
| 8 | Contoso | Z-300 |
A ready-made template CSV is available on the upload page once you are signed in.
Prefer to automate it? Use the API
Manage eBay through a tool or an integration? Generate labels over the REST API from your product data instead of exporting a report by hand.
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