Deadline
When is the GARAN label mandatory?
Implementing Regulation (EU) 2025/1960 was published on 2 October 2025 and, according to its wording, applies from 27 September 2026. From that date, advertising a qualifying commercial guarantee of durability without the GARAN label is not compliant. The official text is authoritative.
What happens on 27 September 2026
From the application date, sellers that advertise a qualifying durability guarantee must show the harmonised GARAN label with that advertising, online and in physical retail alike.
Why prepare early
Labelling a full catalogue takes preparation, especially across many products and languages. A few steps now avoid a last-minute scramble:
- Review which products carry a guarantee of more than two years.
- Decide the exact guaranteed duration per product.
- Generate the labels (single, by CSV batch, or over the API).
- Add the required clickable link next to each label shown online.
Does it apply in every EU country
Yes. The regulation is harmonised across the EU and the label itself is language-neutral, so the same label is valid in every member state.
Key facts at a glance
- Published
- 2 October 2025
- Applies from
- 27 September 2026
- Scope
- EU-wide, harmonised
- Official source
- EUR-Lex (authoritative text)
Frequently asked questions
What is the exact GARAN deadline?
27 September 2026, according to the wording of Implementing Regulation (EU) 2025/1960.
Is there a transition period?
The regulation states an application date of 27 September 2026. Consult the official text and, where needed, legal advice for your specific situation.
Related guides
Who needs a GARAN label?
You need it when you advertise a guarantee of more than two years on the whole product at no extra cost.
Read the guideWhat is the GARAN label?
The EU-wide label for a commercial guarantee of durability of more than two years, and what is fixed on it.
Read the guideRegulation (EU) 2025/1960
The legal basis for the GARAN label, in plain language, and what it standardises.
Read the guideCreate your GARAN label now
Enter the guarantee duration, brand and model, and download the label in five formats. Free, no account needed.
At scale
Generate hundreds of labels automatically
A free account lets you generate GARAN labels in a batch or over the API, instead of one at a time. You only pay once you scale.
- Batch generation from a CSV, up to 500 rows per file, returned as a ZIP.
- REST API for your PIM, online shop, or build pipeline.
- All five formats and three variants from a single request.
- Saved library, billed once per unique label (prepaid or pay as you go).