Kaufland.de Marketplace
GARAN labels for Kaufland.de
The Kaufland.de Marketplace matches offers by EAN. Export your product data with EAN and brand, add the guarantee duration and generate every label in a batch.
Last updated July 28, 2026
Export product data from the Kaufland seller portal
Kaufland.de is fed through the seller portal or a product feed (CSV/API).
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1
Sign in to the Kaufland seller portal (Seller Portal).
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2
Open your products or product-data area and export it (or pull the feed you use to supply Kaufland).
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3
Choose a CSV format for the export.
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4
Open the file in a spreadsheet.
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5
Keep the EAN and brand columns and add a duration column.
Match the columns to duration, brand and model
Kaufland holds brand and EAN. The EAN works well as a model identifier; you add the guarantee duration.
| GARAN column | Where it comes from |
|---|---|
| duration | Not a Kaufland field. Add a "duration" column with the guaranteed years per product (typed in or from your master data). |
| brand | The Brand (manufacturer) field. Rename this column to "brand". |
| model | The EAN or your product number. Rename it to "model". |
Good to know
- According to a Händlerbund survey (February 2026), Kaufland intends to embed the GARAN label automatically at platform level: you enter the guarantee data and Kaufland generates the label. Until that is available, generate the labels yourself with this CSV workflow and add them to the listing images, so you are ready for the 27 September 2026 deadline.
- Kaufland matches products by EAN; keep it clean, and it doubles as a model identifier.
- You supply Kaufland through the seller portal or a CSV/API feed; the export comes from that source.
- Only products with a guarantee of more than two years need a GARAN label.
Where the label goes on the marketplace
Until Kaufland ships the automatic embedding it has announced, Kaufland.de assembles the listing from your product data and media. Include the generated label in the listing images you supply through the portal or the feed.
The CSV the generator expects
The generator reads a plain three-column file. Whatever your shop exports, the goal is a table with these columns.
- Three columns named duration, brand and model.
- A header row is optional. With one, the column order does not matter and any extra columns are ignored.
- Comma or semicolon separated, so German spreadsheet exports work as is.
- Guarantee duration greater than two years, whole or half years (for example 3 or 4.5, dot or comma).
- UTF-8 encoded, up to 500 rows per file.
| duration | brand | model |
|---|---|---|
| 5 | ACME | X-100 |
| 2.5 | Gizmo | Y-200 |
| 8 | Contoso | Z-300 |
A ready-made template CSV is available on the upload page once you are signed in.
Prefer to automate it? Use the API
Supplying Kaufland automatically? Generate labels over the REST API from your product data instead of exporting it by hand.
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